If there was one CULT+KING product toward restoring hair health to recommend for a newbie, which would it be?

Good question!

It would be -- always and forever -- TONIK.  Our Founder, Jared, calls it CULT+KING's "gateway drug."  It leads people into understanding the whole line.  It is truly alchemic in that the whole is greater than the sum of the parts.  We can rationally explain how the ingredients cause TONIK to work, but there's really a little something extra that defies explanation.  

Some stylists across the country who do not use our other styling products ALWAYS spray on TONIK first thing  onto damp hair before styling -- simply because of that little something extra -- that the clients will subtly notice about their hair after they leave that will bring them back to that stylist.

That would be our number #1 pick every time for for anybody interested in trying one CULT+KING product