There can be major differences in curly hair: thickness, tightness of curl pattern, etc.
The easiest way to think about it is all curly hair needs TONIK to reduce the pH of water and exfoliate the scalp.
The curly hair structure needs hold for control and oil for frizz, so mixing JELLY (hold) and/or BALM (oil) + STYLE (Cream). STYLE is the lighter version of BALM if you find it too heavy for your curls. The curly the hair the more oil it needs for a good style. Depending on your hair texture, you will need more or less of each.
You can also use this combo for "Casting" hair using a higher JELLY ratio. Coating the hair root to ends when very damp with this combo and letting it air dry to cast your curls. This will not provide a super-stiff gel cast because we don't use synthetics like PVP (Poly Vinyl Pyrrolidone). It does provide a soft shell that is easily broken up when dry.
Finer textures that are not kinky, need more JELLY than BALM/STYLE. Thicker and/or kinkier hair loves oil, so it needs more BALM/STYLE and less JELLY.
Our products are designed to be mixed in your hands before applying. So mix JELLY and BALM/STYLE together before applying. Mixing products like this rather than creating new products allows CULT + KING to be customized for every hair type without littering the planet with more bottles!